Nicole and Travis Rogers started the Sentinel & Rural News in March of 2014 to “tell the good news and highlight the people and businesses of Central Wisconsin.”  

That good news was not just in the “Twin Cities” of Owen-Withee but all over Clark County and the southern portion of Taylor County, even Rusk County.  

In December of 2021, the publication was purchased by Multi Media Channels LLC (MMC.)

Multi Media Channels LLC is a diverse media company with a history of adapting to changing times and delivering a quality product to its customers. The company has four main areas of operation covering East, Central and Northern Wisconsin:
o Community papers​
o Magazines​
o Digital properties​
o Distribution networks

MMC began as a newspaper publishing company in Denmark, WI in 1953 and expanded into other markets with community publications under the leadership of our founder, Frank Wood. Our company   grew to 37 print publications before selling all but two in 2004.

In December 2012, MMC purchased the Waupaca Buyers’ Guide, Marathon County Buyers’ Guide, Stevens Point Buyers’ Guide, Wood County Buyers’ Guide, Rhinelander Hodag Buyers’ Guide, New London Buyers’ Guide, Clintonville Shoppers’ Guide, Merrill Foto News, Rhinelander Star Journal, Waupaca County Post East and West, and Silent Sports magazine from Journal Community Publishing Group.  MMC continues to grow, expanding their commitment to local news coverage.