Letting Go of the Reins

Nicole Rogers

Letting Go of the Reins

2 mins
December 28, 2021

Things can sure change in quickly at times. Less than a month ago, we had an offer to buy our newspaper and as of December 22, 2021, we will be handing over the reins of the Sentinel to Multi Media Channels (MMC). The idea to perhaps sell the newspaper cropped up in the last few months for a few reasons, one of which I wrote about a few months back. 

You know the column I wrote… about how I was a wimp, and my skin was thinning daily from the stress of being a newspaper publisher in my own hometown. Since then, I have been working at the Owen-Withee School District and loving it! The administration and staff are wonderful, and it is so refreshing to be part of a professional atmosphere. Travis has also been finding himself focusing on his religious teaching more and more and less and less focusing on the newspaper biz, also finding solace in other meaningful endeavors. 

Just as we were weighing our options, we thought, “I wonder if Kris would want to take over the newspaper?” We both trust her vision for the Sentinel because she helped create it. Coincidentally, Kris had contacted me to get together at the same time we were mulling it over and I gave her a rather cryptic message… I have a possible proposition for you. Unfortunately, we had to cancel our meeting, but Kris messaged me back and asked, “Is this about the newspaper?” “Wow! Yes, it is,” I thought to myself. As it turned out, Kris said the company she is a part of is looking to buy a newspaper in this area and asked if we would be interested in selling. 

So, there you have it. Prayers answered. Of course, I have gone through many mixed emotions regarding selling our baby. Some days I would look around our office, explore the files, and be overcome with sadness. How could we ever give this up? But then, it would pass, and I would feel relief and excitement for new possibilities that could be waiting out there for us. After we met with the Kris and Tim from MMC, we both agreed this is a great company and that sinking, sad feeling began to diminish. 

As Travis said in his column, the readers may not see a significant difference, at least, not right away. Kris assured us that they would like to retain the integrity of the Sentinel and our writers and contributors are what makes it so special. I am so grateful and touched by all who made the Sentinel so dear to me and to our community. I will still be writing my Sunny Side Up column and will be working part-time for MMC and I am happy to be working during this transition period with my friend Kris once again. 

I am confident that the Sentinel will live on for many years to come and with the added resources of large company, it will be even better than ever. I wish the new Sentinel and Rural News owners the absolute best of luck and hope they always see the Sunny Side and, please, take care of our baby.

This article was orginally reported by
Nicole Rogers

Nicole Rogers, lives in Owen, WI, and is the co-editor for the Sentinel & Rural News.